This themed design for Peet’s Coffee was made for the autumn season and focuses on the warmth of coffee in the cold weather. My concept started with emphasis on the tree, which features the colors of autumn, and that was then connected to the Peet’s soft brown color scheme, which led to the creation of a social graphic, coffee cup, and more. The illustration of the tree, consisting of smooth shapes, realistic foliage, and an analogous palette created a calming and colorful visual that contrasts the cream background.